You never know who's watching

If you asked me a week ago who would reach out to me this week and ask for help, I would never have guessed it would be the person who sent me this:

ALT TEXT: Text messages that say: "Hiiiii. So. Can I book a free session with you to talk about possibly hiring you? 😬
I am going to need some help. I'm feeling super f***ing overwhelmed. But excited.

This is someone who I didn't even know was paying attention! They weren't liking my posts. They weren't commenting. I knew them from a past career, but I wasn't even sure they were following me and I certainly didn't know they were paying attention to what I do now!

And believe it or not, this is probably the third time this has happened this year! When I told this story in an Instagram post, Becky Berry, a career coach, commented that one person followed her for six or seven years before hiring her! It can happen to you too.

What to remember when you're feeling bad about a post that flops:

• Social media is a long game: As great as it is when someone falls in love with you and hires you or buys from you right away, many people need more time to get to know you and depending on your offer, it may be a level of financial commitment that requires a bit more consideration before taking the leap.

• The slow burn: People who aren't clicking like and aren't commenting, may still be out there thinking that you might be the right person for them. You may not even know them yet! They may not be on your mailing list, but they are out there and could buy from you or reach out at any time.

• If you aren't making yourself seen, they can't see you: Showing up online means you are staying top of mind for them. If you aren't showing up, will they remember you? Will they be able to find you? Maybe, but maybe not!